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ATTENTION: COACHES, CONSULTANTS, & PROFESSIONAL SERVICE PROVIDERS

Get the "the best guide for maximizing the power of story in your marketing and sales copy."

STORY POWER MARKETING

Proven Methods to Create Client-Attracting, Profit-Generating Content -- Without Getting Stuck

What others are saying

What a powerful story!

Story Power is one of the best books I've read in years on...well...the power of story...and creating deep relationships) when writing to any audience in any medium. Having followed Tom Ruwitch for years through his blog I knew he had the ultimate story to tell about stories. This book proves it.

Lives up to its name!

Forget the fancy tech tools and marketing gimmicks, and reach for Story Power Marketing, instead. It’s packed with great stories, resources, and frameworks to draw inspiration from and grow your business exponentially. It’s the best guide—and tool kit—I know of for maximizing the power of story in your marketing and sales copy.

Strategies To Leapfrog Your Competitors

I love this book! It is packed with information you can immediately use to make more money. Tom left no stones unturned and shows you specifically how to make your marketing more engaging. There is no fluff or filler. Just one hard hitting strategy after another.

Brian Kurtz

Titans Marketing

Kim Krause Schwalm

A-:List Copywriter

Dave Dee

Marketing Master

Three decades of marketing mastery in one masterpiece!

This book is all Tom's years of inspiration, innovation, and trial and testing captured in an easy-to-read and easy-to-implement structure for becoming the master of your own story-powered marketing.

Story is easier than you think

Tom packs a lot of value into this book. Don't just buy it. Implement Tom's ideas!

Excellent Techniques to Grow Your Business

This book delivers a superb step by step framework to grow your audience, convert prospects to clients, and grow your business.

Dixie Gillaspie

Coach, Speaker, Author, Firestarter

Randal Owens

The Cash Flow Architect

Lynn Whitbeck

The Queen of Sales

Inside Story Power Marketing, You'll Discover...

  • The counterintuitive reason why focusing on your "origin story" could be killing your marketing (and what to share instead that makes prospects lean in and say "tell me more...")

  • The "P.L.A.N." framework that transforms content creation from painful guesswork into a systematic assembly process - even if you think you're "not creative"

  • Why "fear-based marketing" isn't what you think it is - and how to ethically address prospects' fears in a way that positions you as their trusted guide

  • The "3 E's" of promise discovery that get you inside your prospects' heads (and why most market research misses these critical elements)

  • How to harness the exact same storytelling formula that generated over $2 billion in sales for The Wall Street Journal (and how to adapt it for your business)

  • The surprising truth about "80/20" content marketing rules that's keeping you from connecting with prospects (page 71 reveals why this common advice is dead wrong)

  • Why trying to be "professional" in your marketing could be your biggest mistake - and how to strike the perfect balance between authority and authenticity

  • The "Rosetta Stone Secret" to crafting stories that connect - how a 32-word ad generated a 25X revenue boost using this simple principle

  • The F.A.C.T.S. about using AI for content creation - including the critical mistakes that make your marketing sound robotic (and how to avoid them)

  • Why some of your best stories might be hiding in plain sight - and the systematic process for finding and capturing them before they slip away

  • The "Regis Principle" that keeps readers coming back for more (even if you think your business or industry is "boring")

  • Why traditional "customer avatar" exercises fail - and the 3-pillar system that reveals what your prospects are really thinking

TOM RUWITCH

Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps leaders create, deliver, and track client-attracting content and cure tech headaches.

For more than a quarter century, Tom has honed and optimized the strategies and tactics delivered in this book.

In 2001, after ten years as a reporter, editor, and marketing strategist for newspapers, including the St. Louis Post-Dispatch, Tom founded the email marketing software and services company MarketVolt. This was before most businesspeople had even heard of email marketing, much less tried it.

MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency—helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics.

Tom sold MarketVolt in 2019 and founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant—without writer’s block—so prospects tune in, turn on, and buy.

In 2021, Tom launched Implementum, an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on training.

Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.