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Story Power Marketing: Proven Methods to Create Client-Attracting, Profit-Generating Content — Without Getting Stuck
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The Story Power Marketing Book Will Show You How To:
Transform boring content into powerful stories that captivate prospects and inspire them to buy.
Deliver your ideas with creativity and confidence
Write entertaining, profit-generating content without writer's block.
Get followers to crave your content and act when you encourage them. creativity and confidence
Turn marketing from something you dread doing into something you enjoy
Tom Ruwitch
Founder of Story Power Marketing
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Inside Story Power Marketing, You'll Discover...
The counterintuitive reason why focusing on your "origin story" could be killing your marketing (and what to share instead that makes prospects lean in and say "tell me more...")
The "P.L.A.N." framework that transforms content creation from painful guesswork into a systematic assembly process - even if you think you're "not creative"
Why "fear-based marketing" isn't what you think it is - and how to ethically address prospects' fears in a way that positions you as their trusted guide
The "3 E's" of promise discovery that get you inside your prospects' heads (and why most market research misses these critical elements)
How to harness the exact same storytelling formula that generated over $2 billion in sales for The Wall Street Journal (and how to adapt it for your business)
The surprising truth about "80/20" content marketing rules that's keeping you from connecting with prospects (page 71 reveals why this common advice is dead wrong)
Why trying to be "professional" in your marketing could be your biggest mistake - and how to strike the perfect balance between authority and authenticity
The "Rosetta Stone Secret" to crafting stories that connect - how a 32-word ad generated a 25X revenue boost using this simple principle
The F.A.C.T.S. about using AI for content creation - including the critical mistakes that make your marketing sound robotic (and how to avoid them)
Why some of your best stories might be hiding in plain sight - and the systematic process for finding and capturing them before they slip away
The "Regis Principle" that keeps readers coming back for more (even if you think your business or industry is "boring")
Why traditional "customer avatar" exercises fail - and the 3-pillar system that reveals what your prospects are really thinking
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5 Storytelling Secrets to Help You Captivate Prospects and Inspire Them to Buy: (lead magnet) I breakdown five masterpiece ads from “The Storytelling Hall of Fame” to reveal timeless marketing lessons you can apply today to attract more leads and land more and better clients.
9 Secrets to Write Subject Lines That Sell. (Lead magnet) Do you ever struggle to write the subject line after you’ve finished the “hard part” (writing the email)? This checklist will ensure you’re never stuck again. Simple solutions and formulas to produce subject lines so your emails get opened and read and readers act. A perfect companion for your favorite AI tool – so you can tell the difference between AI-generated gold and garbage.
How to Create Prospect-Attracting Lead Magnets AND Business-Generating Follow-Ups -- Without Working Your Tail Off. (video training) With the right lead magnet (free giveaway), you can attract ideal prospects. With smart, automated follow-up, you can engage those prospects and inspire them to buy. In this video masterclass, I reveal quick, easy ways to create a powerful, prospect-attracting lead magnet; a proven framework to transform leads into warm prospects and then clients; and set-it-and-forget it automation tools so you can create landing pages and follow-up sequences without tech headaches.
1-on-1 Custom PLAN-to-PROSPER Strategy Session:
Meet one-on-one with me (Zoom) to discuss what’s working in your marketing, what’s not, and how to apply the lessons in my book to attract more and better prospects and get more clients. After the call, I’ll deliver a preliminary PLAN-TO-PROSPER Blueprint which will include customized, actionable tips to grow your business now. Due to the time I invest in these calls (and the follow-up), I offer this only to those who qualify – and for a limited time. Now is your chance to book a session and prepare to prosper.
About the Book
Every day, coaches and consultants waste countless hours creating content that gets ignored. They throw emails, blog posts, and social media updates against the wall, hoping something will stick. When it doesn't work, they wonder what went wrong. When it occasionally works, they have no idea why.
Sound familiar?
If you've ever sat staring at a blank screen, wondering how to turn your expertise into engaging content...
If you're tired of churning out "professional" posts and emails that seem to vanish into the void...
If you know you need to stand out but can't seem to break free from the same old marketing everyone else is doing...
Then Story Power Marketing will transform how you think about content creation.
Story Power Marketing shows you how to transform content creation from an exhausting slog into a simple, systematic process that attracts your ideal clients. This book gives you a system to generate and create content that resonates with your target audience, draws them into your world, and turns them into paying clients.
Inside Story Power Marketing, you'll discover:
How to transform your content from bland "information dumps" into compelling stories that make prospects lean in and ask "tell me more"
A systematic way to discover what your market truly thinks and feels, beyond surface-level "pain points"
The simple four-part framework that eliminates writer's block and turns content creation into an enjoyable assembly process
How to Identify and tell stories that make prospects say "tell me more"
Why conventional "professional" marketing often backfires - and how to strike the perfect balance between authority and authenticity
A proven method to generate endless content ideas without spending hours staring at a blank screen
And much, much more.
Most importantly, you'll discover how to create marketing that feels natural and authentic to you - no more copying trendy formulas or trying to sound like someone else.
Whether you're writing emails, social posts, or any other content, this book shows you how to turn marketing from a frustrating chore into an engaging process that consistently attracts your ideal clients.
Drawing from decades of experience helping experts stand out in their markets, Tom Ruwitch reveals the exact methods that have helped countless coaches and consultants transform their content from ignored to irresistible.
Engaging, practical, and filled with concrete frameworks, examples, and tools, Story Power Marketing shows you how to stop creating ignored content like everyone else and start crafting stories that captivate prospects and inspire them to buy.
About the Author
TOM RUWITCH
Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps leaders create, deliver, and track client-attracting content and cure tech headaches.
For more than a quarter century, Tom has honed and optimized the strategies and tactics delivered in this book.
In 2001, after ten years as a reporter, editor, and marketing strategist for newspapers, including the St. Louis Post-Dispatch, Tom founded the email marketing software and services company MarketVolt. This was before most businesspeople had even heard of email marketing, much less tried it.
MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency—helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics.
Tom sold MarketVolt in 2019 and founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant—without writer’s block—so prospects tune in, turn on, and buy.
In 2021, Tom launched Implementum, an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on training.
Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.
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