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The best stories ignite our emotions, give us clarity, and help us make sense of the world. We see ourselves in powerful stories. Most importantly, stories inspire us to imagine a future we desire. That's why stories matter for marketers. Stories sell.
When you weave stories into your marketing and sales, you build powerful connections with prospects and clients who relate to your content and, more importantly, relate to you.
Story Power Marketing will show you how to generate story-powered, client-attracting content -- consistently and confidently. In this book, you'll discover how to:
✓ Deliver your ideas with creativity and confidence
✓ Write entertaining, profit-generating content without writer's block.
✓ Get followers to crave your content and act when you encourage them. creativity and confidence
This book will show you how to create powerful stories so your followers will know, like, and trust you (and hire you, too). Let's get to it. Now is your time to start Story Power Marketing.
PRAISE FOR STORY POWER MARKETING & TOM RUWITCH
“Tom Ruwitch is a magician . . . but not with magic powers or potions. He is a magician of storytelling. And in his book Story Power Marketing, the magic begins on page one with a compelling story (of course!), which creates a valuable and actionable through line until the end.
“He’s always taught his methodology by ‘showing’ (i.e., he lays out everything, hidden in plain sight, in everything he writes, for all to reengineer and use). But now with this book, he has peeled the curtain further into how he does it.
“I try to emulate Tom’s style and incorporate his advice in my own writing. I’ve come a long way just by paying close attention to everything he writes. Now, equipped with this book, I (and you!) have the owner’s manual on how to do it.
“There’s no longer an excuse to not unleash the power of Story Power Marketing in all of us.”
—Brian Kurtz, Titans Marketing; author of Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing and The Advertising Solution
“When it comes to storytelling, content creation, and marketing strategy, Tom Ruwitch is one of the best in the business! Not only does he really know his stuff, but he practices what he preaches.”
—Todd Cherches, CEO and coach at BigBlueGumball; author of Visual Leadership
“Three decades of marketing mastery in one masterpiece! Thirty years ago I was just starting my consulting/coaching business. The ‘world wide web’ was a huge, mysterious wonderland, and email marketing was NOT a thing. I tried to learn from the early giants in the field, but it seemed complicated and confusing at best. Then about fifteen years ago, I met Tom Ruwitch and learned to weave together the psychology and strategy of storytelling into the tactics, techniques, and tools of messaging and online marketing into something that was simple, fun, and effective. This book is all his years of inspiration, innovation, and trial and testing captured in an easy-to-read and easy-to-implement structure for becoming the master of your own story-powered marketing.”
—Dixie Gillaspie, coach, author, firestarter DixieGillaspie.com
“Forget the fancy tech tools and marketing gimmicks, and reach for Story Power Marketing, instead. It’s packed with great stories, resources, and frameworks to draw inspiration from and grow your business exponentially. It’s the best guide—and tool kit—I know of for maximizing the power of story in your marketing and sales copy. If you’re not attracting enough of the right clients . . . are struggling to stand out from the crowd . . . or want to connect more deeply with your prospects and build trust and authority, Story Power Marketing can help you do all of that and more.”
—Kim Krause Schwalm, author of Client Badassery Secrets and founder of GetDangerouslyGood.com
“Story Power Marketing is a transformative guide that demystifies the art of storytelling in marketing. With a blend of personal anecdotes, actionable insights, and a touch of humor, Ruwitch provides a roadmap for creating engaging, client-attracting content that generates real profits. This book is a must-read for anyone looking to elevate their marketing game and connect with their audience on a deeper level.”
—Vance Morris, customer experience strategist; author of Systematic Magic and Tales from the Customer Experience Crypt
“I love this book! It is packed with information you can immediately use to make more money. Tom left no stones unturned and shows you specifically how to make your marketing more engaging. There is no fluff or filler. Just one hard-hitting strategy after another.”
—Dave Dee, “King of One-to-Many Sales, DaveDee.com
“Using the Story Power frameworks taught by Tom has resulted in prospects engaging with my emails and reaching out to hire me. In fact, now I have more private clients than I can handle, and I’m filling my group coaching program.”
—Lynn Whitbeck, “The Queen of Sales”; founder and CEO of Petite2Queen
TOM RUWITCH
Tom Ruwitch is a business advisor, storytelling standout, and content marketing pioneer who helps leaders create, deliver, and track client-attracting content and cure tech headaches.
For more than a quarter century, Tom has honed and optimized the strategies and tactics delivered in this book.
In 2001, after ten years as a reporter, editor, and marketing strategist for newspapers, including the St. Louis Post-Dispatch, Tom founded the email marketing software and services company MarketVolt. This was before most businesspeople had even heard of email marketing, much less tried it.
MarketVolt licensed its groundbreaking software to businesses around the globe, and it operated as a full-service agency—helping businesses of all sizes attract prospects and land clients with online and offline marketing strategies and tactics.
Tom sold MarketVolt in 2019 and founded Story Power Marketing. Authors, coaches, and other experts hire Tom to transform their content from boring to brilliant—without writer’s block—so prospects tune in, turn on, and buy.
In 2021, Tom launched Implementum, an all-in-one marketing, operations, and analytics platform that includes customized, done-for-you campaigns, strategy, and hands-on training.
Implementum helps business leaders build automated marketing machines so they can grow and profit without tech headaches.